Report shows drop in consumer confidence with latest Boeing aircraft emergency
The latest emergency landing comes as the company is under FAA investigation while trying to retain consumer confidence. Boeing is under investigation by the National Transportation Safety Board (NTSB) after a door plug blew off a Boeing 737 MAX 9 mid-flight. The company, which does not produce engines, has stated it will support customers during the NTSB's investigation. While Boeing promises transparency, consumer net trust in the company has dropped 12 percentage points since the incident. Passengers have filed lawsuits against both Boeing and Alaska Airlines alleging the aircraft manufacturer put them in a life-threatening situation.
Published : 4 months ago by Sebastian Robertson (KING5) in Travel
Boeing does not make engines, but told NBC News it will support customers as the National Transportation Safety Board (NTSB) investigates.
Seattle University Marketing Professor Joe Barns said the Everett-based company finds itself in crisis management mode – a company already under NTSB investigation after a door plug blew off a Boeing 737 MAX 9 mid-flight earlier in the month on its way from Oregon to California.
“I think it is important for us to remember, this is one of the most important companies in this country with its commercial and military business,” Barnes said.
“I think it’s critical that Boeing really take a step forward and say ‘We want to overcompensate in finding out what happened.' Boeing should take the lead, side by side, certainly with the NTSB and with Alaska Airlines,” he continued.
While Boeing promises transparency, the damage, at least temporarily, has been done. According to research firm Morning Consult, consumer net trust in the company has dropped 12 percentage points since the beginning of January.
Meanwhile, multiple passengers have filed lawsuits against both Boeing and Alaska Airlines after the Jan. 5 incident, alleging the aircraft manufacturer put them in a life-threatening situation.
Topics: Markets, Aviation, Airlines, Economy